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Wednesday, June 16 • 11:50am - 12:30pm
Panel: What’s Next for Addressable Advertising?

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Addressable advertising has progressed beyond the limited testing phase to become an increasingly crucial tool for ad buyers and brands looking to expand reach and target messages. What’s next for addressable advertising and how can the TV industry best unlock the technology’s potential? What’s the secret to untangling all the TV data out there? How can addressable advertising be simplified for ad buyers, content providers, distributors and technology partners? Can all parties involved ever agree on a single measurement standard?
Moderators
avatar for Jon Watts

Jon Watts

Senior Editorial Advisor, Beet.TV.
Jon Watts is Co-founder and Executive Director of The Project X Institute (PXI), a new think tank and strategic advisory firm focused on the media and advertising industries. He is an experienced industry consultant, with 25 years of experience advising and working with leading companies... Read More →

Speakers
avatar for Reed Barker

Reed Barker

Head of Advertising, Philo
Reed Barker is Philo’s Head of Advertising, leading the team's efforts to build and grow a cutting-edge, dynamic ad platform for the entertainment-focused streaming TV services’ ad business. Reed is known throughout the industry as an innovative advertising product professional... Read More →
avatar for George Carens

George Carens

Director of Insights, Samsung Ads
George Carens is Director of Insights at Samsung Ads, responsible for helping Samsung’s Agency, Brand and Media Clients navigate the shifts occurring in consumer’s TV viewership behavior. He brings more than 25 years of experience in the Industry and has led organizations through... Read More →
avatar for Daniel Church

Daniel Church

Head of Advanced TV Product, Beachfront
Daniel Church is a savvy and strategic product leader with more than a decade of experience driving advertising innovation across the TV industry.One part builder and one part strategist, Church currently serves as the Head of Advanced TV Product at Beachfront Media, where he leads... Read More →
avatar for Matt McLeggon

Matt McLeggon

Vice President, Advanced TV & Innovation, SpotX (now part of Magnite)
Matt McLeggon is Vice President, Advanced TV and Innovation at SpotX (now part of Magnite). In this role, Matt is focused on the continued growth of SpotX’s rapidly expanding over-the-top (OTT) business, as well as new initiatives in the addressable television and cross-platform... Read More →

Wednesday June 16, 2021 11:50am - 12:30pm EDT
Virtual
  Advertising Track