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Wednesday, June 16 • 12:35pm - 12:50pm
Partner Keynote: The Road to Achieving Linear TV and OTT Convergence

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The journey toward achieving true linear TV and OTT convergence is a long and complex one, requiring movement across the advertising industry. Xandr’s VP of Product, Holly Rae, will be discussing the necessary industry collaboration, buyer and seller alignment, and agreement of business rules that are needed to enable converged buying and selling of linear and digital inventory, before diving into the technology developments that are underway from companies like Xandr in order to support these convergence-based initiatives.

avatar for Holly Rae

Holly Rae

Vice President, Product, Xandr
Holly Rae is VP, Product Management, TV Platform, at Xandr where she oversees the ongoing development and advancement of Xandr’s TV products, including Invest TV. Holly joined Xandr in 2019 upon the company’s acquisition of TV advertising platform clypd, where she was VP of Product.Holly... Read More →

Wednesday June 16, 2021 12:35pm - 12:50pm EDT