StreamTV 2021

The journey toward achieving true linear TV and OTT convergence is a long and complex one, requiring movement across the advertising industry. Xandr’s VP of Product, Holly Rae, will be discussing the necessary industry collaboration, buyer and seller alignment, and agreement of business rules that are needed to enable converged buying and selling of linear and digital inventory, before diving into the technology developments that are underway from companies like Xandr in order to support these convergence-based initiatives.