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Wednesday, June 16 • 12:55pm - 1:35pm
Panel: Cross Platform Ad Strategies in a Fragmented World

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As consumers increasingly turn to on-demand and linear streaming options, ad dollars are following. But traditional TV remains a key aspect within all video advertising budgets. So, what is the best way to design an ad buying strategy that maximizes the effective attributes of all video platforms? How will ad buys evolve as the money shifting over to streaming increasingly comes from both digital and traditional television budgets? What kind of progress is being made in cross-platform measurement that balances between traditional TV, OTT and mobile?

Moderators
avatar for Jon Watts

Jon Watts

Senior Editorial Advisor, Beet.TV.
Jon Watts is Co-founder and Executive Director of The Project X Institute (PXI), a new think tank and strategic advisory firm focused on the media and advertising industries. He is an experienced industry consultant, with 25 years of experience advising and working with leading companies... Read More →

Speakers
avatar for Dave Antonelli

Dave Antonelli

Director of Sling TV Ad Strategy & Revenue, DISH Media
Dave Antonelli leads advertising strategy and revenue for SLING TV. In his role, Antonelli manages SLING TV direct and programmatic sales, client services, operations and technology within DISH Media. He is the former chief revenue officer of Cognitiv, leading revenue functions... Read More →
avatar for Walt Horstman

Walt Horstman

SVP and General Manager, Monetization, TiVo
Mr. Horstman leads Xperi’s Monetization team that works to increase advertising targeting and effectiveness with advanced data and unique inventory across all devices and platforms, mostly recently as Xperi has entered the CTV and streaming space via TiVo. He oversees the business... Read More →
avatar for Jim Keller

Jim Keller

Executive Vice President, Digital Ad Sales and Advanced Advertising, Discovery
Jim Keller serves as Executive Vice President, Digital Ad Sales & Advanced Advertising at Discovery, Inc.. In his current role, Keller is responsible for leading strategic development of all U.S. Digital Ad Sales, driving digital revenue efforts for the company’s global streaming... Read More →
avatar for Chris Pizzurro

Chris Pizzurro

SVP, Global Sales & Marketing, Canoe Ventures
Chris is responsible for all the company’s sales and marketing efforts. Chris has over 33 years of experience in national media strategy, marketing, and implementation, with a focus on traditional TV and digital media advertising. Prior to Canoe, he was a Principal at Leap Media... Read More →


Wednesday June 16, 2021 12:55pm - 1:35pm EDT
Virtual