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Wednesday, June 16 • 2:00pm - 2:40pm
Panel: Local OTT Advertising: Opportunities and Challenges

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If BIA Advisory Services’ projections come true, OTT local ad spending will climb up from $1.18 billion this year to $2.37 billion by 2025. That forecasted rise likely stems from declining viewership for traditional linear TV and local advertisers who still want to reach crucial communities for their businesses. Local OTT provides opportunities to continue reaching consumers at scale while mixing in the targeting capabilities of digital. Broadcasters and pay TV providers are both operating on local levels with their OTT services, but how do brands know which platforms will give them the desired reach and frequency with consumers? How can ad buyers be sure they are not just paying for additional impressions?

Moderators
avatar for David Bloom

David Bloom

Senior Contributor, Forbes
David Bloom of Words & Deeds Media is a Santa Monica, Calif.-based writer, podcaster, and consultant focused on the transformative collision of technology, media and entertainment.   Bloom is a senior contributor to Forbes, columnist for Tubefilter, and writes regularly for... Read More →

Speakers
avatar for Brian Hunt

Brian Hunt

Head of OTT/CTV Advertising Sales, Sinclair Broadcasting Group
Oversees:CompulseOTT - one of the leading CTV platforms in the U.S.NewsOn – The #2 News App on Roku representing 16 broadcast station groups and 300 ABC, CBS, NBC and FOX stationsStirr – One of the fastest growing CTV Apps with over 4 Million downloads
avatar for Shawn Makhijani

Shawn Makhijani

Senior Vice President of Business Development & Strategy and NBC Spot On, NBCUniversal Owned Television Stations
Shawn Makhijani is the Senior Vice President of Business Development and Strategy for NBCUniversal Owned Television Stations, and NBC Spot On – the owned stations division’s new advanced video advertising business designed for local/regional CTV and OTT advertisers.In this role... Read More →
avatar for Kristin Wnuk

Kristin Wnuk

Head of Local Advertising, Roku
Kristin Wnuk is Roku’s Head of Local Advertising. She is responsible for launching the companies local sales efforts. Kristin is focused on Roku’s local go-to-market strategy, creating internal processes, while creating key industry partnerships. Before joining Roku, Kristin launched... Read More →
avatar for Jae Scarborough

Jae Scarborough

Vice President of Enterprise & Channel Sales, Simpli.fi
Jae Scarborough is Vice President of Enterprise & Channel Sales for Simpli.fi, a leader in programmatic advertising and agency management software. Jae attributes his effective leadership to his implementation of strengths-based leadership, which means identifying and developing the... Read More →


Wednesday June 16, 2021 2:00pm - 2:40pm EDT
Virtual