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Wednesday, June 16 • 3:10pm - 3:50pm
Panel: Managing OTT Subscriber Lifecycles: What you need to know

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Almost the entire universe of major media companies has gone direct-to-consumer, resulting in a streaming marketplace that is more crowded than ever. While streaming subscriber growth is not a zero-sum game, the abundance of choice means SVODs need to work hard to hook consumers and hang onto them. How can streaming services be sure they are doing enough to drive customer acquisition? What are the key strategies for creating and maintaining subscriber engagement? How much can realistically be done to mitigate churn amid shifting content cycles and expanding prices along with the specter of subscription fatigue?

Moderators
avatar for Colin Dixon

Colin Dixon

Founder and Chief Analyst, nScreenMedia
Mr. Dixon created nScreenMedia as a resource to the Digital Media Industry as it transitions to multi-screen delivery. He has 20+ years’ experience working in the Digital TV, Over-the-Top, and IPTV spaces. Previously, he was an analyst and partner with The Diffusion... Read More →

Speakers
avatar for Cassie	Durkin Parham

Cassie Durkin Parham

Senior Director, Lifecycle Marketing, HBO Max
Cassie Parham is a performance-driven Growth leader with success scaling iconic legacy brands as well as scrappy start-ups. After spending several years in “Amazon bootcamp” leading Marketing for subsidiary Diapers.com (Quidsi Inc), she brought those business fundamentals and... Read More →
avatar for Andy Karofsky

Andy Karofsky

Co-Founder, Frndly TV
Andy is a Co-Founder of Frndly TV, a vMVPD focused on delivering affordable, family-friendly programming to a Middle America audience. His extensive pay TV background in product, technology, and programming, combined with his partners’ expansive industry experiences, led to the... Read More →
avatar for Greg Riker

Greg Riker

Head of Sales and Business Development for the Americas, Metrological
Greg Riker has more than 20 years of sales executive experience, with a track record of increasing revenues and expanding sales channels in the digital TV and media industry. In his current role, he is responsible for leading and managing sales for Metrological in The Americas. Prior... Read More →
avatar for Ahmed Swidan

Ahmed Swidan

Director of Personalized TV, ATEME
Ahmed Swidan is Director of Personalized TV at ATEME. With over 15 years of experience in the IPTV and OTT industry, he has helped TV operators and TV channels around the world build, upgrade, and efficiently operate their TV platforms while working for Ericsson, Verimatrix, and Imagine... Read More →


Wednesday June 16, 2021 3:10pm - 3:50pm EDT
Virtual