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Wednesday, June 16 • 4:15pm - 4:55pm
Panel: Hybrid Monetization: Conquering the new world of Multi Tier Services

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A new wave of streaming services including Peacock, Discovery+ and Paramount+ are embracing the age-old Hulu hybrid model combining ad-supported and subscription pricing. It’s a trick that helps increase total addressable markets and provide incentives for upsizing. But what are the best ways to convert ad-supported users into premium subscribers, and does that strategy necessarily make sense in the quickly growing world of streaming advertising? What’s the best way to use legacy media and FASTs to drive consumers toward subscription portals? How can companies ensure they are effectively stirring transactional and premium VOD into the mix?

Moderators
avatar for Kirby Grines

Kirby Grines

Founder, 43Twenty
Kirby Grines is an entrepreneur, advisor, and the founder of 43Twenty, a strategic advisory and marketing firm that accelerates growth for companies in technology, media, and entertainment. He’s also the creator of “The Streaming Wars,” which is a free, weekly newsletter that... Read More →

Speakers
avatar for Henry Embleton

Henry Embleton

Head of Ad Products and Revenue, Crunchyroll
Henry Embleton is the head of ad products and revenue at Crunchyroll, the global anime brand with more than 100 million registered users and more than four million subscribers. In this role, Embleton drives strategy around the ad products, experience, and monetization for the AVOD... Read More →
avatar for Damien Pelliccione

Damien Pelliccione

CEO & Co-Founder, Revry
Damian Pelliccione is the CEO of Revry, the groundbreaking new LGBTQ digital content streaming service for Apple TV, Chromecast, Roku, Android TV Amazon Fire, Samsung TV Plus, IOS, Android and the Web. Revry now reaches over 280+ million people in over 135 countries across the globe.Damian... Read More →
avatar for Ronit Schwartz

Ronit Schwartz

Senior Director, Business Development & Partnerships, Kaltura
Ronit Schwartz is a digital video professional, with over 15 years of experience in Business Development, Strategy, Product, Marketing and Creative. As Senior Director at Kaltura, Ronit manages and grows North Americas’ Media & Telco business. Owning the relationship with tier 1... Read More →
avatar for Guy Zisman

Guy Zisman

Co-Founder and CTO, Texel
Texel's co-founder and CTO, leading the company's R&D and product fronts with over 15y of engineering and managerial experience. Before Texel, held several engineering and leadership positions at Wochit, Groovideo (co-founder), and Seambi, serving Tier-1 publishers and broadcasters... Read More →


Wednesday June 16, 2021 4:15pm - 4:55pm EDT
Virtual