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Wednesday, June 16 • 5:00pm - 5:15pm
Analyst Keynote: Retaining Viewer Engagement in 2021 and Beyond

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In this session we’ll explore ways to maximize SVOD sign-up’s, overcome customer acquisition barriers and optimize retention. It will include findings from The NPD Group’s new TV Switching Study that quantifies what’s driving viewer engagement, what services are best in class and the reasons for success.

avatar for John Buffone

John Buffone

Executive Director, Industry Analyst, The NPD Group
John Buffone is an Executive Director, Industry Analyst, for The NPD Group’s Connected Intelligence practice. With over 20 years of experience in the consumer research and entertainment industries, John has advised many of the largest media and consumer technology brands in the... Read More →

Wednesday June 16, 2021 5:00pm - 5:15pm EDT