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Wednesday, June 16 • 5:15pm - 5:55pm
Panel: Leveraging the Power of Your Data to Grow Your Service

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The accelerated growth of connected TV has triggered an avalanche of consumer data. By effectively capturing and analyzing data sets, content owners, distributors, marketers and more can develop game plans for increasing monetization, prioritizing content, targeting ads and perfecting user experiences. But where is the best place to start with forming a data strategy? How do data strategies change when dealing with subscription platforms as opposed to ad-supported services? Which KPIs deserve the most attention when addressing product development, tech stacks, marketing and other needs?

Moderators
avatar for Ben Munson

Ben Munson

Editor, Fierce Video

Speakers
avatar for Nada Arnot

Nada Arnot

Senior Vice President of Marketing, Britbox
Nada Arnot is a high-impact marketing executive and trusted advisor to the C-Suite with 20 years of experience driving transformational growth, building memorable brands, and leading high-performing data-driven teams. She currently serves as Senior Vice President of Marketing for... Read More →
avatar for Roma Kojima

Roma Kojima

Senior Director, Customer Success & Data Operations, CBC
Roma Kojima is Senior Director, Customer Success and Data Operations at the Canadian Broadcasting Corporation. Her mandate is to oversee the development and operations of the CBC membership strategy focused on building stronger relationships between the CBC and each Canadian, direct... Read More →
avatar for Karsin Kron

Karsin Kron

Sales Director of North America, NPAW
Karsin works with broadcasters, telcos, OTT and media companies to operationalize their data and analytics strategies to drive growth, boost engagement and ultimately maximize revenue. Karsin began her career in digital media at RealNetworks, spending her most formative years at thePlatform... Read More →
avatar for Andrew Thompson

Andrew Thompson

SVP Sales & Marketing, Symphony MediaAI
Andrew has more than 15 years of senior sales experience, focused on scaling SaaS-based B2B businesses. He joined Symphony MediaAI in March of 2020 and is responsible for the execution of the company’s global sales strategy. Prior to Symphony MediaAI, Andrew served as senior director... Read More →


Wednesday June 16, 2021 5:15pm - 5:55pm EDT
Virtual