Henry Embleton is the head of ad products and revenue at Crunchyroll, the global anime brand with more than 100 million registered users and more than four million subscribers. In this role, Embleton drives strategy around the ad products, experience, and monetization for the AVOD side of the platforms Crunchyroll and VRV, the fandom-focused video platform featuring premium channels including Crunchyroll, Rooster Teeth, and more. Embleton drives all strategic growth with a focus on converting AVOD fans into SVOD fans.