Jim Keller serves as Executive Vice President, Digital Ad Sales & Advanced Advertising at Discovery, Inc.. In his current role, Keller is responsible for leading strategic development of all U.S. Digital Ad Sales, driving digital revenue efforts for the company’s global streaming service discovery+, as well as the company’s streaming TV Everywhere GO apps, VOD, owned sites, programmatic and social.

Since the discovery+ launch, Keller has overseen and continues to guide the service’s data-driven approach to the marketplace. Additionally, Keller leads the development and monetization of all advanced, data-driven and addressable products across Discovery’s vast portfolio of both linear and digital properties.

Prior to joining Discovery, Keller spent nearly seven years at Hulu, where he most recently served as Vice President of National Advertising Sales. Throughout his time at Hulu, Keller was responsible for some of the largest brand and agency partnership deals in the company’s history. Before Hulu, Keller served in senior leadership roles at NBCUniversal as well as MTV Networks, NBC Sports & Olympics, and Fox Sports Networks.

Keller holds a B.S. in Marketing from Providence College and is based in New York, where he lives with his wife and two children.