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Sarah Lyons

Executive Vice President, DTC Global Product Management
Sarah Lyons leads the Product Experience Team for HBO Max, WarnerMedia’s Direct-to-Consumer platform, defining the vision for the product’s features, user experience and product roadmap.  She is shaping the app experience across all major platforms, defining how users discover content they care about, as well as paving the way for innovation on how content is viewed and experienced globally.
Prior to joining, Lyons held various positions within AT&T/DIRECTV including VP of OTT Media Products, responsible for the DIRECTV Now product, and the launch of their next generation video platform. She was at the helm of a series of high-profile OTT launches, serving as VP of Product Management of DIRECTV’s streaming video services. She oversaw the launch of DIRECTV’s TV Everywhere product suite which under her leadership became a robust streaming experience available on more than 250M mobile devices. She also was responsible for the product roadmap for the NFL SUNDAY TICKET streaming service and NFLST.tv OTT product.

Prior to that, she was vice president of Revenue Marketing where she had P&L responsibility for generating $4B in revenue across the portfolio of subscription services & transactional content, including NFL SUNDAY TICKET, SVOD networks including HBO & Cinemax, TVOD movies and PPV events.

My Speakers Sessions

Thursday, June 17

12:05pm EDT